Memphis Regional Chamber is Becoming Greater, M!Power Memphis Campaign to Launch
Release date: 12/11/2008
The 170-year-old Memphis Regional Chamber has announced that it is changing its name to the Greater Memphis Chamber and introducing its new community marketing campaign “M!Power Memphis.”
“The Greater Memphis Chamber’s new name allows us to continue our emphasis on regionalism while capitalizing on the equity already established in our city’s name,” said John Moore, president and chief executive officer for the Chamber.
The Memphis Regional Chamber is the lead economic development agency for Memphis/Shelby County, and is a private, non-profit, membership-driven organization comprised of 2,300 business enterprises, civic organizations, educational institutions and individuals.
In 2006, the Chamber’s Board of Directors authorized the development of a new brand identity for the Chamber. After many months of design and review by the Chamber’s professional staff, the new name came to fruition. In the first quarter of 2009, the Chamber will complete the name change transition with the launch of a dynamic new logo mark and a renewed laser-sharp focus on the Chamber’s core purpose, mission and vision. In the coming months, the Chamber will launch a new website which will include additional functionality, an interactive map and community calendar to help facilitate the over 300,000 hits it receives monthly.
“This new name clearly says who we are – a contemporary chamber with the right weapons to attract and retain business,” said Tom Schmitt, 2008/2009 Chairman for the Greater Memphis Chamber.
Finally, in 2009, the Chamber will launch M!Power Memphis – a marketing campaign designed to empower the citizens of the area to become positive, informed spokespersons for the entire community. The campaign is based around interesting talking points, or “bragging rights”, intended to educate Memphians about the area’s positive attributes. M!Power Memphis uses the Chamber’s new logo mark to introduce a unique series of visual, 3D-animated “M’s” for broadcast and viral web applications.
“For almost fifty years, some form of the letter M has been present in the chamber’s logo mark. Today we’ve put a modern spin on the iconic M, making it a bold, dimensional symbol of Memphis’s strength, growth and larger-than-life personality,” said Brooke Tweddell, Vice President of Marketing and Communications for the Greater Memphis Chamber.
The Greater Memphis Chamber is spearheading internal and external marketing for the Memphis Economic Development Plan (MemphisED). Memphis ED is an aggressive, five-year economic development plan for the area that targets net new job growth and an increase in per capita income.