WKNO Brings The Soundtrack Project to Television

Release date: 6/20/2011

The Soundtrack Project, produced by the Greater Memphis Chamber, to air periodically between programs on WKNO/Channel 10. Six of the films were compiled into a larger 30-minute documentary set to premiere on WKNO Thursday, July 7 at 7:30 p.m.

The Soundtrack Project is a collection of eight documentary shorts, produced by the Greater Memphis Chamber, that capture the uniqueness of entrepreneurship in Memphis. All eight short films (2-3 minutes apiece) air periodically between programs on WKNO/Channel 10. Six of the films were compiled into a larger 30-minute documentary set to premiere on WKNO Thursday, July 7, at 7:30 p.m.

The Soundtrack Project was conceived as a yearlong partnership between the Greater Memphis Chamber and the Memphis Symphony Orchestra to highlight both the strength of the fine arts community and breadth of the local small-business community. The result is unique multimedia collaboration with journalistic values and unique artistic flair that is serving as both a local point of pride and a new web-based serialized snapshot of Memphis that is being viewed globally. To date, The Soundtrack Project has received numerous awards, including Honorable Mention in the Inaugural TED Ads Worth Spreading Challenge.

The Soundtrack Project is based on eight businesses chosen from the Chamber’s Small Business Council. The Symphony assigned three of its composers to work with the team, sending them on factory visits, citizenship swearing-ins, helicopter flights and canoe rides, to name a few. The composer’s works, inspired by their interaction with the business owners, merge with first-person journalistic narratives created by the team over a year in insightful, honest and at times touching videos. The story of each business is represented in its own movement, uniting to create a small business symphony.

“What better way is there to explain the Memphis experience than creating original music,” said John Moore, President and CEO of the Greater Memphis Chamber. “The Soundtrack Project unites local business owners with local, classically trained musicians and the results are beautiful stories of people doing business in Memphis. Each film is a symphony on its own, and collectively they are capturing audiences from around the world.”

“As the public television station,” said Michael J. LaBonia, WKNO President and CEO, “we are in a position to partner with this project by bringing it to television, exposing it to a larger audience. We are proud of our arts and business communities here in Memphis, and are pleased to be able to be a part of this exciting project.”

The project was made possible through underwriting by Duncan-Williams Inc. of Memphis.

About The Greater Memphis Chamber
The Greater Memphis Chamber is the lead economic development agency for Memphis/Shelby County, and is a private, non-profit, membership-driven organization comprised of 2,300 business enterprises, civic organizations, educational institutions and individuals.

About WKNO
WKNO is a non-profit, private foundation serving the Mid-South for more than 50 years. An important community resource, WKNO uses the power of non-commercial public broadcasting to provide the Mid-South with quality educational and cultural programs that inform, entertain, and inspire. For more information: wkno.org