Online Marketing Specialist

The Greater Memphis Chamber is seeking an Online Marketing Specialist.  This person will grow the awareness of the Greater Memphis Chamber and its products, services, events and resources to our membership by providing them with regular, helpful content that is in tune with their needs. This position also sustains and develops the company’s voice across all content and optimizes content for search engines.

RESPONSIBILITIES:

  • Project-manage the development and launch of the new website, coordinate section owners, write and edit copy and content.
  • Serve as the gatekeeper for the website, approving any submitted content from other departments, maintaining the integrity of the brand and regularly auditing and updating content.
  • Attract site traffic through search, social, and email.
  • Blog on an ongoing basis, writing a variety of article types, support and encourage colleagues in developing a blogging culture.
  •  Elicit stories and contributions from colleagues and committees for case studies, interview subjects, and other content that supports key messages and product marketing.
  • Provide feedback to other contributors, and edit other writers’ content.
  • Manage the production of the organization’s quarterly magazine by curating article ideas, assigning freelance writers and photographers, creating deadlines and editing content.
  • Develop social followers, highlighting influencers and hot topics to increase reach and engagement.
  • Manage social media tools and establish guidelines and best practice to be followed by the whole the organization.
  • Measure and optimize social activity, conducting analytical projects to improve digital strategies/tactics.
  • Adopt and ensure integration with tools for social, marketing automation, CRM, email, and other software/systems.
  • Manage and grow organization’s email subscription lists.
  • Create, design and compile content for organization’s weekly eNewsletter and other email communications.
  • Measure email activity and look for strategies to improve communication, the number of subscribers and open-rates.
  • Assist in developing a marketing plan for events, programming and announcements.
  • Assist with writing copy for talking points, letters, presentations and other marketing materials.
  • Recruit and manage external resources where needed such as copywriters, animators, visual artists, photographers, graphic designers, and web agencies.
  • Convince others that your creative ideas are worth investing time and effort in.
  • Other duties as assigned, including but not limited to creating presentations, designing print materials, and basic event set-up.

REQUIREMENTS:

  • Bachelor's degree in Journalism, Public Relations, Marketing, Communications, or related field.
  • Five or more years work-related experience.
  • Must exhibit strong writing abilities.

KNOWLEDGE, SKILLS & ABILITIES:

  • Working knowledge and skill in desktop publishing skills. Knowledge of the following programs: Adobe Creative Suite (including Illustrator, Photoshop, InDesign, and Acrobat); WordPress; and PowerPoint.
  • Ability to write clearly and communicate effectively both orally and in writing.
  • Attention to detail in written communication; error-free spelling and grammar.
  • Ability to produce professional designs that promote a positive public perception.
  • Ability to work under deadline pressure and extra hours if needed on assignments.  Description: 0
  • Ability to interact with members of the media on a daily basis; ability to interact with elite members of the business community and elected officials as needed.
  • Ability to interact with other staff members to assure that the mission of the organization is adequately portrayed.
  • Ability to work before and after regular office hours.
  • Good judgment and strong decision-making skills.

ENVIRONMENTAL REQUIREMENTS:

  • Most work is conducted in typical indoor office environment and at external events.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is:
  • frequently required to sit, talk, and hear; 
  • often required to walk;
  • regularly uses hands and fingers to feel, handle, or operate objects, tools, or controls;
  • constantly reaches with hands and arms;
  • occasionally lifts and/or moves up to 30 pounds;
  • regularly uses close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
 
ABOUT THE CHAMBER
The Greater Memphis Chamber is the only national Chamber in the region and serves as the “voice of business” by supporting policies and principles that foster economic development in the greater Memphis area.  
 
Thank you for your interest.  You will be contacted if you are selected for an interview.
 
The Greater Memphis Chamber is an Equal Opportunity Employer

To Apply:

All applicants must complete the online employment application process. Apply Here.


The Greater Memphis Chamber is an Equal Opportunity Employer.

The Greater Memphis Chamber participates in E-Verify®. Click here to learn more. E-Verify® is a registered trademark of the U.S. Department of Homeland Security.

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