You’re in the right place at the right time

Sunday, 6 January, 2019

• Key takeaway: The Memphis business sector is booming, ride the momentum!
• Action items: Become involved, amplify your voice, evaluate your goals and make change happen.
• Read time: 2 minutes

My grandfather told me that, in sports, sometimes it’s better to be lucky than to be talented. While “luck” in football looks like a last-second field goal returned for a touchdown, in business it looks more like being in the right place at the right time. You’re the first to go to market with a product that meets a massive cultural need. You pique the interest of a reporter with Fast Company who puts your service on the map. You launch your company in a city ripe with talent and an ability to invest in your company.

That last example isn’t a best-case, fictitious scenario. It’s the current scenario in Memphis. Earlier this year, Glassdoor ranked Memphis the seventh-best city for jobs in the country. People are coming here to experience a reinvigorated, historic city that has so much to offer, and they’re bringing unique talents, skills and passions with them. Local leaders are clamoring at the opportunity to create business success and economic growth in the city core. Is your company capitalizing on this wave?

It’s no secret that Memphis is on the precipice of a business boom, but even if you’re not new to the scene, you can still capitalize on this wave! Here are a few easy ways to get involved:

• Become more involved with organizations like the Greater Memphis Chamber. What better way to stay connected with the pulse of the business community than to join its leading business organization? Attend networking events and meet the new businesses and talent that are entering our city. You may find opportunities for partnership!
• Invest in increasing your visibility. How do you make your voice heard in a growing business sector? Amplify it. Working with a PR firm is a cost-effective way to get your name in front of the right people, through the right channel, at the right time.
• Take a hard look at your business plan. What do the next six months look like for your business? How about the next five years? Are you prepared to meet the goals you’ve laid out for your business? If not, adjust your tactics to ensure you can get there!
• Join the rhythm of the city. Memphis has an unmistakable soul that moves and flows. Become involved with community initiatives, volunteerism and organizations investing in the improvement of our city. Don’t just sit back and let the good come to you, make it happen!

In our coming blog posts, we’ll talk about how to stay-true to Memphis roots while expanding your business, and how to make your organization stand out in a growing business sector.

This blog post is the first of a three-part blog series. To learn more about finding PR success in Memphis, stay tuned to the Greater Memphis Chamber’s blog for the next two installments. This post was written by Taylor Jolley, an account specialist at Obsidian Public Relations. If you have questions about public relations and what it can do for your business, connect by emailing insight@obsidianpr.com.