Social media can be one of your business’s biggest assets or biggest blind spots. Establishing a consistent presence puts you in control of your message. It provides the opportunity to share exciting news and relevant updates in your own words and engaging visuals of your choosing. Without it, awareness of offerings and your brand’s reputation and relevancy could simply go outside of your control in the digital landscape. But once you dip your toes in the social media pool, you can quickly find yourself underwater in the deep end. To keep social media manageable for your business, you have to be strategic.
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