CanopyNation, a Memphis-based employee benefits and insurance agency, recently celebrated the grand opening of its new office, marking an exciting step forward that highlights the company’s continued growth in the city they call home. Sheridan Hibbard, Vice President of Sales, Marketing, and Employee Wellbeing, points out that growing in Memphis happened organically. 

“Many of our clients are based in Memphis, and we prioritize doing business with those who do business with us. Memphis serves as a hub in numerous ways, making it a perfect fit for our growth.” 

This natural expansion reflects more than just business growth; it highlights CanopyNation’s deep commitment to the Memphis community, client relationships, and care for their team, all rooted by their five core values: People First, Accountability, Can-do Will-Do Mindset, Transparency, and Teamwork. These values form the foundation for CanopyNation’s hard work and passion for delivering exceptional service. 

People First 

At the start of CanopyNation’s values is their strong belief that people truly come first. This value drives how they provide support and build lasting trust with their clients.  

“People first” isn’t just a phrase or words displayed on a wall; it’s something we live by every day,” said Sheridan Hibbard. 

Not only do their clients come first, but their team members are also prioritized, ensuring a positive environment where everyone can flourish.  

“It’s equally important to extend the same love and care for our team,” Hibbard said. 

By putting the people at the center of everything they do, CanopyNation creates a meaningful, uplifting, and trust-driven experience for both their clients and team. 

Accountability 

The second value they stand by is their dedication to accountability. At CanopyNation, it is a principle guided by honesty, ownership, and integrity. 

“It’s quite simple,” says Hibbard. “Accountability is about holding yourself accountable to what you need to be accountable for, all while making the right decisions.” 

This mindset builds deep trust both within the team and their clients. When everyone takes ownership of their commitments, it creates a smooth, easy-going atmosphere where communication and collaboration grow, leading to collective success. It also ensures clients can consistently depend on CanopyNation to follow through and deliver their promises.  

Can-do, Will-Do Mindset 

Next, CanopyNation focuses heavily on their can-do, will-do mindset. This approach is all about taking on challenges with an optimistic attitude and a drive to deliver excellent results. It is about staying resilient and solution-oriented, no matter what obstacles come their way. 

As Hibbard described, “We need this mindset the most when we are approached with a challenge.” 

Transparency 

Maintaining transparency at CanopyNation is a key part of how they build trust with their clients. In the complex world of insurance, clear and open communication is crucial to help clients understand and feel informed in their decisions. CanopyNation concentrates on explaining every little detail to avoid client confusion.  

Hibbard mentions that “The insurance industry has many rules and compliance standards that we strictly follow and prioritize.” 

Teamwork 

The final value CanopyNation follows is teamwork. Collaboration and support are at the heart of how their company performs. By working together, CanopyNation fosters a team where every member contributes their own strengths, creating a unique and diverse environment. 

“I think teamwork was truly shown today. We have people from our offices in Mississippi and other areas that came together as a whole and celebrated this major success,” said Hibbard. 

Final Thoughts 

From putting people first and embracing accountability, to fostering a can-do attitude, exhibiting transparency, and working as a team, CanopyNation exemplifies what it means to be a community-focused and trustworthy organization. As CanopyNation continues to grow and serve more clients, their dedication to these five principles confirms they will remain a trusted partner for years to come. 

Discover more about CanopyNation: https://joincanopynation.com/