MEMPHIS, TN – July, 25, 2025 – The Town of Rossville today announced that Silver Hills Bakery, a Canadian-based company specializing in wholesome bakery products, has acquired the former Kellogg manufacturing facility in Rossville, Tennessee. This significant economic development project represents a $48.5 million capital investment and will create 394 new jobs with an average annual wage of $54,350.

“This is a transformative moment for Rossville and our surrounding communities,” said Town of Rossville Mayor Judy Watters. “The acquisition of our former Kellogg facility by Silver Hills Bakery breathes new life into a vital part of our local economy while creating hundreds of quality jobs for our residents. We’ve been working diligently behind the scenes to make this opportunity a reality, and I couldn’t be more pleased to share this news with our community.”

Fayette County Mayor Rhea “Skip” Taylor expressed his enthusiasm for the project, stating, “Silver Hills Bakery’s decision to invest in Rossville is a monumental step forward for Fayette County. This project underscores the resilience and potential of our community, bringing substantial economic benefits that will enhance the quality of life for our residents. It also reaffirms our commitment to creating a business-friendly environment that not only attracts but also nurtures top-tier companies, ensuring long-term prosperity for our region.”

Ted Townsend, President and CEO of the Greater Memphis Chamber, highlighted the regional impact of the investment: “Silver Hills Bakery’s decision to revive the former Kellogg facility represents exactly the kind of economic development win we’re pursuing across the Digital Delta. With nearly 400 new jobs at competitive wages, this project will create meaningful opportunities for our workforce while strengthening our region’s manufacturing base. This announcement adds to the tremendous momentum we’re experiencing, with our region consistently outpacing others in Tennessee for new project announcements and capital investment.”

The company plans to retrofit the existing facility to accommodate state-of-the-art bakery operations, with production expected to begin soon. A formal ribbon-cutting ceremony is planned for later this year.

“When a major employer leaves a community, it creates significant challenges. Today marks a new chapter for Rossville as we welcome Silver Hills Bakery to our business community,” Mayor Watters continued. “This investment not only revitalizes an important industrial property but also demonstrates confidence in our workforce and our future.”

The project represents one of the largest economic development announcements in Rossville’s history, with ripple effects expected to benefit the entire region through increased economic activity, expanded tax base, and enhanced community development opportunities.

“I want to express my sincere gratitude to the Greater Memphis Chamber, the State of Tennessee, Tennessee Valley Authority (TVA), and all our economic development partners who worked alongside us to make this project possible,” added Mayor Watters. “This collaborative effort shows what we can accomplish when we work together toward a common goal of creating prosperity for all our citizens.”

Silver Hills Bakery is known for its commitment to producing nutritious, whole-grain bakery products. The company’s expansion into Rossville represents its growing presence in the U.S. market.

Further details about hiring timelines and processes will be announced in the coming months from the company.

About The Greater Memphis Chamber 

One of Memphis’ oldest institutions, dating back to 1838, the Greater Memphis Chamber is a privately funded nonprofit that serves as the region’s lead economic development organization and the “Voice of Memphis Business” on local, state, and national issues. The Chamber’s mission is to drive the Memphis business agenda for Greater Memphis. We do this by relentlessly pursuing prosperity for all — through economic and workforce development, pro-growth advocacy, and by providing support and resources to its investors, which include many of the region’s largest employers.