The digitization of business processes has fully trickled down to small and local businesses, in part because necessity mandated a major transition to online business development in the early months of 2020. Regardless of the reason for this transition, it would be naive to think that we’ll backtrack away from digital engagement, even with local businesses. The convenience, simplicity and privacy afforded to consumers when they engage with businesses online has opened eyes to a new world of consumerism, and it’s unlikely that everyone will return to running errands around town when they can engage with businesses they love from the comfort of their home.

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