The success of any good marketing campaign is the strategy that supports it. Whether that is developed years in advance or crafted after a viral moment, marketing plans allow for a long-lasting effect to be made on consumers. The term “strategy” can often seem intimidating to those running a small business or team, but it doesn’t have to be. A solid digital marketing strategy can allow time and resources to be allocated where they will have the greatest impact on your communication goals.
More than half of all media spend is being used on the internet – that is a projected 12.4% increase from 2019, according to Ad Age. This number may trend even higher due to COVID-19. Stay-at-home orders have changed where and how people spend their time. This has created a vacuum that media companies – particularly digital channels – are striving to fill.
When it comes to creating a solid digital marketing strategy, there are five things all small businesses should consider.
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