Influencer marketing is all the rage in digital advertising. It’s a cost-effective way to truly make an impact on an audience with the help of someone they can trust. Since the approach boasts a return on investment more than 10 times higher than traditional marketing, 48 percent of businesses are increasing their influencer marketing spend this year. While working with a big-name influencer can be costly, every community is full of micro-influencers who love to promote small businesses and brands within their niche.

[Read more…] about Leveraging Locals: How to Work with Micro-Influencers