Greater Memphis Chamber

Marketing

5 Things to Consider When Developing a Digital Marketing Strategy

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The success of any good marketing campaign is the strategy that supports it. Whether that is developed years in advance or crafted after a viral moment, marketing plans allow for a long-lasting effect to be made on consumers. The term “strategy” can often seem intimidating to those running a small business or team, but it doesn’t have to be. A solid digital marketing strategy can allow time and resources to be allocated where they will have the greatest impact on your communication goals.

More than half of all media spend is being used on the internet – that is a projected 12.4% increase from 2019, according to Ad Age. This number may trend even higher due to COVID-19. Stay-at-home orders have changed where and how people spend their time. This has created a vacuum that media companies – particularly digital channels – are striving to fill.

When it comes to creating a solid digital marketing strategy, there are five things all small businesses should consider.

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Free Skills Match Tool to Find New Job Opportunities

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Welcome to Skills Match

SkillsMatch is a powerful way to explore personalized recommendations for work, based on the skills that you have and the skills that you want to learn. Leveraging the in-demand skills across job categories can help make you more competitive and stand-out for new opportunities in the marketplace. SkillsMatch is powered by Economic Modeling Specialists International – a national leader in higher education, economic development, workforce development and talent analytics.  

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7 Tips to Maximize Your Social Media Efforts

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ITS THE WEEKEND-1

It is safe to say that social media is going to be sticking around for the long haul. What that means for you personally will vary, but for your business, it means you need to be actively posting on, monitoring and connecting on social media. This can be a daunting task, but by implementing the tips below you can maximize your social media efforts.

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Leveraging Locals: How to Work with Micro-Influencers

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LEVERAGING LOCALS: HOW TO WORK WITH MICRO-INFLUENCERS

Influencer marketing is all the rage in digital advertising. It’s a cost-effective way to truly make an impact on an audience with the help of someone they can trust. Since the approach boasts a return on investment more than 10 times higher than traditional marketing, 48 percent of businesses are increasing their influencer marketing spend this year. While working with a big-name influencer can be costly, every community is full of micro-influencers who love to promote small businesses and brands within their niche.

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