COVID-19 has made it especially challenging to maintain personal relationships with customers in the banking industry. Bankers are used to having a great deal of face-to-face contact with customers. In fact, Paragon Bank was built on providing “high touch” personalized service, which often means that we take the bank to our customer’s home or office.
[Read more…] about Maintaining Banking Relationships in the Midst of a Pandemic
The COVID-19 pandemic has changed a lot of things about how businesses run, one of them being where work gets done. With more people working remotely, we are all spending more time communicating electronically, both through instant messaging services like Zoom and through email.
[Read more…] about Why and How to Get Started with Email Marketing
The outbreak of COVID-19 has created an unprecedented environment for individuals and business owners alike. However, there are plenty of actions you can take today to ease financial stress and help your business stay afloat. It can’t be stressed enough how important it is to have a strong relationship with your bank.
[Read more…] about How to Maintain a Strong Relationship with Your Bank
Most businesses have felt the economic impact – or as it is often called – the COVID induced economic pain of the coronavirus pandemic. Some more than others. In order to lessen the burden, various financial stimuli totaling more than $2 trillion have been provided by the US Government: Enhanced Unemployment Insurance benefits for laid off workers; $1200, initially, for almost every US citizen; and the Payroll Protection Program (PPP) for small businesses.
[Read more…] about Stimulate the Economy of Your Safety Culture
Tell me if this sounds like you: your business growth is heavily dependent on meeting new people and building relationships. In the past, digital communication was just for the follow-up. But now you need a way to follow-up and replace what used to be the eye-to-eye, in-person experience.
Community-oriented banks play an important part within the financial system of a city and its local economy. Community banks have a critical role in keeping their local economies vibrant by lending to creditworthy borrowers across the region. They are often able to respond quicker and more effectively to lending requests than national competitors, because they have a deep understanding of the needs and challenges their customers face. Additionally, their close ties to the communities they serve help them make lending decisions that will provide the greatest benefit to the entire community.
[Read more…] about A Community-Focused Mindset Makes for Meaningful Banking
From dirt to shirt and seed to shelf, The Seam acknowledges that traceability and transparency in agriculture production is essential to each step in the value chain.
As a small business owner or employee, getting your arms around posting on social media can be a challenge. The reporting and analytics side of the puzzle can prove to be an added challenge – one that is more easily ignored than explored. But I want to encourage you to wade into the data-filled waters with me. What we find there will shape how you look at social media for your business.
Need convincing? Here’s why you should you start looking at your social media analytics: Posting on social media takes time, and time is money. Don’t you want to know what’s moving the needle and what isn’t? Using analytics equips you with powerful information about your consumers and about your content, and thus can affect future decisions you make about your posting practices. Making data-driven decisions means you could save time and increase impact at the same time.
For the sake of time, I’ll be speaking mostly about Facebook Analytics for organic (not paid) posting. I’ve broken down how you should use 15 minutes of your week to review analytics and make adjustments.
[Read more…] about How to Review Your Social Media Reports & Analytics
For entrepreneurs, small businesses, nonprofits and even growing mid- to large-scale companies, social media can be a daunting undertaking if you don’t know how to develop a strategy and plan social media content. By now, most all companies have an idea about their place on social media, but executing is a totally different ballpark. Between static images, videos and “going live,” knowing how often, when to post and what to include in your content can be overwhelming.
[Read more…] about How to Build an Effective Social Media Posting Strategy
When designing a website, people often focus on aesthetic and user experience – two of the most important factors. However, most companies design sites for what the everyday customer will want. They don’t always consider how functional their site is to those with disabilities. This exclusion can be a big deal from a customer and legal standpoint. It is important that any new business consider the accessibility and inclusivity of their site during the design phase.
[Read more…] about Improving Your Website’s Accessibility and Inclusive Design
The summer sun warming our skin can elicit feelings of happiness, relaxation and, for many, quality time with family. This change in season can also bring about a number of considerations for small businesses. Here are a few pieces of guidance to keep in mind during the summer season.
[Read more…] about 4 Things Small Businesses Should Consider to Survive the Summer
