When designing a website, people often focus on aesthetic and user experience – two of the most important factors. However, most companies design sites for what the everyday customer will want. They don’t always consider how functional their site is to those with disabilities. This exclusion can be a big deal from a customer and legal standpoint. It is important that any new business consider the accessibility and inclusivity of their site during the design phase.

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For entrepreneurs, small businesses, nonprofits and even growing mid- to large-scale companies, social media can be a daunting undertaking if you don’t know how to develop a strategy and plan social media content. By now, most all companies have an idea about their place on social media, but executing is a totally different ballpark. Between static images, videos and “going live,” knowing how often, when to post and what to include in your content can be overwhelming.

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As a small business owner or employee, getting your arms around posting on social media can be a challenge. The reporting and analytics side of the puzzle can prove to be an added challenge – one that is more easily ignored than explored. But I want to encourage you to wade into the data-filled waters with me. What we find there will shape how you look at social media for your business.

Need convincing? Here’s why you should you start looking at your social media analytics: Posting on social media takes time, and time is money. Don’t you want to know what’s moving the needle and what isn’t? Using analytics equips you with powerful information about your consumers and about your content, and thus can affect future decisions you make about your posting practices. Making data-driven decisions means you could save time and increase impact at the same time.

For the sake of time, I’ll be speaking mostly about Facebook Analytics for organic (not paid) posting. I’ve broken down how you should use 15 minutes of your week to review analytics and make adjustments.

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