We live in a busy world with messages flying at us constantly and from multiple channels – social media, emails, billboards, streaming platforms, direct mail and signage hanging in store windows and on office walls. The list goes on. Those channels are constantly evolving, too. From technology like smart watches to newer social platforms like TikTok, the ways in which we are communicated with are multiplying. Add a global pandemic to that, where you are seeing the same information hurled your direction multiple times a day, and you could end up with a recipe for confusion or at least a passive audience.

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