Obsidian PR

Message fatigue: How to keep content fresh and audiences engaged

November 24, 2020 by Amy Daniels

We live in a busy world with messages flying at us constantly and from multiple channels – social media, emails, billboards, streaming platforms, direct mail and signage hanging in store windows and on office walls. The list goes on. Those channels are constantly evolving, too. From technology like smart watches to newer social platforms like TikTok, the ways in which we are communicated with are multiplying. Add a global pandemic to that, where you are seeing the same information hurled your direction multiple times a day, and you could end up with a recipe for confusion or at least a passive audience.

Strategic, planned communication cannot be rigid

November 6, 2020 by Amy Daniels

It may sound like an oxymoron if I were to say, “Planned communication must also be unplanned.” But as PR professionals, this is pretty much a given. Yes, our job is to be laser-focused on strategic planning and preparing for the most optimal communication-related results – as far in advance as possible. At the same time, we’re also in charge of keeping our fingers on the pulse of what’s going on around us, including cultural movements, emerging trends, unanticipated nuances and well, I have to add… pandemics. So, how do you create communication plans that are strategic yet adaptable? Below are a few things to keep in mind as you plan.

Start Up on the Right Foot with a PR Plan

May 2, 2018 by Amy Daniels

Starting a business is a complicated and daunting process. Thankfully, there are local business incubators designed to help you navigate the process. These incubators help you realize what goes into starting a business and create a plan to execute the process. A part of that process is creating a strong communication and PR plan.