[Read more…] about Asking The Right Questions of Yourself

A company is only as small as its footprint, and while its label may suggest otherwise, a small business can be as big as industry giants. The saying, “It’s all about who you know” couldn’t be more true for entrepreneurs and small business owners. Your clientele, customer base, investor pool and partnerships build the imprint of your brand, and in order to sustain growth in your industry, it’s important to foster those professional relationships.

[Read more…] about How Local Partnerships Can Boost Your Business

Financial fundamentals you should master before deciding to start a business

[Read more…] about Doing the Math: Should You Make Your Passion Your Business?

 

[Read more…] about Asking The Right Questions of Your Team

I’m convinced that in another life, I was a chef. I love to work with whole ingredients, laboring through culinary processes to make a final product that is magical. I’m building my personal recipe bank, learning new techniques along the way. Right now, I’m ever-so-gently dipping my wooden spoon into the world of sauces.

[Read more…] about Asking The Right Questions of Your Clients

Small business owners wear many hats. Aside from being the boss, you are the repair person, secretary, chief financial officer, HR manager, IT expert and much more. With so many important areas vying for your attention, it is easy to put items that seem optional on the back burner. Take social media, for example. Because having a social media presence is not something that is mandatory for your business to operate, it can seem optional. But, by not having a presence, you are vastly limiting brand awareness potential and in turn, your revenue.

[Read more…] about Social Media 101 for Your Small Business

When I was in college, a journalism professor etched a three-word phrase into my head, “every word tell.” That phrase ends a much longer string of clauses that I once committed to memory and have since forgotten, but those three words became writing mantra. Even as I write this piece, I’m gamifying the process – trying to deliver an actionable message with no fluff.

[Read more…] about When it comes to your story, let every word tell

Public relations. What is it? What purpose does it serve? Is it necessary? According to the Public Relations Society of America, PR is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” To put it more simply, PR helps organizations large and small (even nonprofits) gain exposure among key audiences in a variety of ways, and it is certainly not just spin or crisis work.

[Read more…] about 3 Reasons Why Public Relations is a Must for Your Business