Small Business

3 Reasons Why Public Relations is a Must for Your Business

May 22, 2020 by Amy Daniels

Public relations. What is it? What purpose does it serve? Is it necessary? According to the Public Relations Society of America, PR is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” To put it more simply, PR helps organizations large and small (even nonprofits) gain exposure among key audiences in a variety of ways, and it is certainly not just spin or crisis work.

Member Advice with Christopher Hope

May 8, 2020 by Amy Daniels

It takes hard work, dedication and sometimes good old fashion luck to build a strong, profitable business. One of the best pieces of advice for entrepreneurs and emerging business owners is to get smart insights from people who have been there before.

See what Christopher Hope of The Chris Hope Foundation has to say on how he keeps his business growing.

Member Advice with Clark Kelman

April 29, 2020 by Amy Daniels

See what Clark Kelman of Page, Chaffin, Riggins Insurance has to say on how he keeps his business growing.

Member Advice with Brad Federman

April 3, 2020 by Amy Daniels

See what Brad Federman of PerformancePoint LLC has to say on how he keeps his business growing.

Families First Coronavirus Response Act

March 20, 2020 by Amy Daniels

By Bass Berry and Sims on March 19, 2020

Member Advice with Ali Agha

January 31, 2020 by Amy Daniels

See what Ali Agha of Think Cycle Consulting has to say on how he keeps his business growing.

Member Advice with Nick Chamoun

January 16, 2020 by Amy Daniels

See what Nick Chamoun of Business Products Inc. has to say on how he keeps his business growing.

Member Advice with Charles Sims, Jr.

December 31, 2019 by Amy Daniels

See what Charles Sims, Jr., Founder of The Sims Financial Group, Inc. has to say on how he keeps his business growing.

What Small Businesses Need to Know About SEO

December 9, 2019 by Amy Daniels

When it comes to marketing a small business, owners and agencies choose tactics that give them the highest return based on the time and monetary investment needed. From social media to Google Ads to email, there are various channels businesses can utilize to spread awareness and increase sales. One often overlooked tactic is search engine optimization (SEO).

Member Advice with Rolando Toyos

November 23, 2019 by Amy Daniels

See what Rolando Toyos, Toyos Clinic, has to say on how he keeps his business growing.

How to Review Your Social Media Reports & Analytics

November 15, 2019 by Amy Daniels

As a small business owner or employee, getting your arms around posting on social media can be a challenge. The reporting and analytics side of the puzzle can prove to be an added challenge – one that is more easily ignored than explored. But I want to encourage you to wade into the data-filled waters with me. What we find there will shape how you look at social media for your business.

Need convincing? Here’s why you should you start looking at your social media analytics: Posting on social media takes time, and time is money. Don’t you want to know what’s moving the needle and what isn’t? Using analytics equips you with powerful information about your consumers and about your content, and thus can affect future decisions you make about your posting practices. Making data-driven decisions means you could save time and increase impact at the same time.

For the sake of time, I’ll be speaking mostly about Facebook Analytics for organic (not paid) posting. I’ve broken down how you should use 15 minutes of your week to review analytics and make adjustments.

How to Build an Effective Social Media Posting Strategy

November 8, 2019 by Amy Daniels

For entrepreneurs, small businesses, nonprofits and even growing mid- to large-scale companies, social media can be a daunting undertaking if you don’t know how to develop a strategy and plan social media content. By now, most all companies have an idea about their place on social media, but executing is a totally different ballpark. Between static images, videos and “going live,” knowing how often, when to post and what to include in your content can be overwhelming.