Small business owners wear many hats. Aside from being the boss, you are the repair person, secretary, chief financial officer, HR manager, IT expert and much more. With so many important areas vying for your attention, it is easy to put items that seem optional on the back burner. Take social media, for example. Because having a social media presence is not something that is mandatory for your business to operate, it can seem optional. But, by not having a presence, you are vastly limiting brand awareness potential and in turn, your revenue.
When designing a website, people often focus on aesthetic and user experience – two of the most important factors. However, most companies design sites for what the everyday customer will want. They don’t always consider how functional their site is to those with disabilities. This exclusion can be a big deal from a customer and legal standpoint. It is important that any new business consider the accessibility and inclusivity of their site during the design phase.
